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Introduction to Risk Management It's A Whole New Ball Game Risk has always been a part of agriculture. But farming in America is a ball game that has changed dramatically over the past few years. Increasingly, farmers and ranchers are learning that it is now a game with new rules, new stakes. and, most of all, new risks. The nation's most successful farmers are now looking at a deliberate and knowledgeable approach to risk management as a vital part of their game plan. For them, risk management means farming with confidence in a rapidly changing world. It is the ability to deal with risks that come with new, attractive farming opportunities. This handbook is part of a campaign to improve the risk management skills of American farmers and ranchers. The urgent need for this campaign stems from many changes in producers" business environment. In this environment, opportunities have increased, but so have the risks. Some of the more important changes affecting producers" risks include: A broad array of established risk management tools are there, ready to be used. At the same time, a growing interest in agricultural risk management is encouraging the development of exciting new tools and services. By learning about and using these tools, U.S. farmers and ranchers can build the confidence they need to deal with both the risks and the exciting opportunities of the future. How To Use This HandbookHow can you better manage risk? Well, for starters, you can assess your risk management skills by conducting an annual Risk Management Checkup--one that identifies the interactions between one source of risk and another and causes you to take action. We have identified five primary sources of risk: Production, Marketing, Finance, Legal, and Human Resources. Since risk management should be driven by your goals, this handbook first reviews goal setting and risk tolerance. Succeeding chapters will then give you insights into the benefits of improved risk management in each specific area. As you review these chapters, look for instances of the connections between the various areas of risk. Also, consider questions to ask yourself or the professionals whose help you may need. Remember, you are not competing by yourself. You have a whole team of professional players prepared to help you win. Who are your teammates? They are grain elevator operators, commodity brokers, crop insurance agents, loan officers, extension educators, commodity organizations, cooperatives, lawyers, accountants, and the people in local USDA offices. Your teammates are currently mastering new skills, identifying new opportunities, and learning how to play as a team. Remember, it's a new ball game for them, too. But, each of them has unique strengths, skills, and experiences. The most effective way for you to use them is to make them part of your team. Share your game plan with them. Then, use their strengths to help your plan succeed. Start now to think about risk management as a key element of the new ball game of agriculture--a game that you can win. Learn the fundamentals, use your teammates, then act on what you learn. Make risk management an important part of your game plan!
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